For Seed to Series B B2B SaaS

Find the 2-3 GTM bottlenecks slowing revenue

In 3 weeks, get a clear leakage map and a 90-day plan with owners, dates, and definitions of done — so your team knows what to fix first and can run it without you.

Book A GTM audit
A visual showing Propelito's approach to a GTM audit for B2B SaaS companies showing a funnel diagram for B2B Marketing and Sales, showing stages: Reach, Engage, Qualify, Close, With a 3-month timeline showing the duration of the 90-day plan.

Who is the GTM Audit For

This is not for you if...

You have not secured any external investment to date

You are a B2C SaaS business

Your average deal value is less than £10,000 per year

Your software doesn't create real economic benefit

You just want a mentor or sales coach to give you some advice

This is right for you if...

You've secured angel or venture investment

You are a B2B SaaS Business

Your average deal value is higher than £10,000 per year

Your software creates a clear and measurable economic benefit

You want to build a highly scalable and profitable GTM motion

What you'll get from us

You'll get 5 deliverables within three weeks:

  • 1

    2-page GTM leakage map: We pinpoint the top bottlenecks and estimate the cost of leakage, so priorities are obvious.

  • 2

    3-level summary value proposition: Three-page C-level, Head of / VP-level and User or Manager value proposition, so you can communicate at all levels in both inbound and outbound domains.

  • 3

    Revenue system flow diagram: see what's ineffective across marketing → sales → CS (ownership, SLAs, follow-up rules) so leads, deals, and customers don’t fall by the wayside.

  • 4

    10-slide business case: We create a simple value and ROI narrative fit for enterprise sales — so buyers understand the “so what” and "why now" so you can increase your order value and decrease your sales cycle.

  • 5

    90-day action plan: A 30/60/90 plan broken down into 2-week sprints with clear deliverables, owners, dates, and definitions of done — so you focus on what improves revenue quickest.

Flowchart illustrating the steps of a revenue optimization strategy: Diagnosis, Definition, Alignment, Business Case, Execution.

How it works

How the audit process works and how to get the most value from the experience with Propelito

Flowchart illustrating B2B marketing components: Value Proposition, Product, Lead Generation, Pricing, and Sales Process.

Week 1 - Diagnose

Within 24 hours of signing the contract we'll kickoff and you'll share all the key data, we'll hold discovery workshops on your value proposition, product, pricing, sales process, and lead generation.

Graphic illustrating a deliverables from Propelito in a GTM audit project with a B2B Value Proposition, GTM Leakage Map, Sales Process Review, and Team Flow Diagram of how different departments of Marketing, Sales, Customer Success, and Product merge

Week 2 - Decide

We create your 2-page improved value proposition, 2-page leakage map, sales process diagram, and team flow diagram.

A three-week Propelito visual of the GTM audit offering for B2B SaaS companies outlining B2B marketing steps: Start, Build V1 Assets, and Execution Plan with specific tasks.

Week 3 - Deliver

You get a 10-slide business case deck with the questions you need to ask to create it, and a 90-day plan, prioritised and sequenced, with clear owners and definitions of done.

Your time commitment - 14 hours

  • 1 x 60-minute kickoff

  • 4 x 90-minute sessions

  • 3 x 60-minute weekly calls

  • 2 x 60-minute working sessions

  • 2 x 60-minute deliverable review calls

Book your GTM audit

What happens after the audit?

A plan is only as good as its execution.

Your options

  • Your team implements the plan: You take the plan and run it. We can stay in the loop for ad-hoc check-ins.

  • We build your GTM: we execute the plan and build your GTM with you in a short 3 or 6-month sprint.

  • We become a fractional leader: For teams that want an accountable owner and operator in their business each week.

Book your GTM audit

"We really wanted to elevate our messaging from tactical and operational to a strategic level to enable us to move from SME businesses to sign larger enterprise retailers at a higher value. And we knew we needed not only the messaging, but a sales process and flow that followed our vision. Propelito over-delivered on their promises, and it was a no-brainer to partner with them long-term to build our go-to-market motion after our Seed round.

Michael Ovitz
CEO
Expanly

Frequently Asked Questions

Who is the GTM audit really for?

You run a B2B SaaS company, you’re past the first few customers, and growth feels harder than it should. You’re still pulled into most key deals, your team is busy but results are patchy, and you don’t have a simple answer to “what’s actually blocking revenue right now?” If that sounds close, the audit is built for you.

What do I actually get at the end?

You get a clear picture of how you win and lose revenue today, where it leaks, and what to do about it in the next 90 days. That includes a simple map of your funnel, a short list of metrics that matter, the changes to make first, and a 30/60/90 day plan your team can run without you on every deal. You also get a board-friendly summary you can share with investors and your leadership team.

How is this different from hiring a generic consultant or a board member to assist?

This is not a slide show full of suggested ideas. The work is focused on one thing: fixing the way your whole go-to-market engine works across ICP, messaging, funnel, handoffs, people, and tools. Instead of random tactics, you leave with a short, ranked, and planned list of changes that tie straight to increasing revenue. And we can implement those changes for you from the next day of completing the 90-day plan. A commercial board member can advise you on what to do, but they don't have the bandwidth, time, and sometimes tactical or technical skills to implement those ideas within your own organisation.

What do you need from me and the team?

You set aside 14 hours, over 3 weeks and we'll deliver. You share read-only CRM access or exports, your current decks, messaging, customers calls and join a few short catch ups and a readout session. We're talking a few hours a week and that's it.

How long does it take before we see value?

You start to get value within the first few days when we share feedback on your current messaging. By the end of the first week, you'll have a v.1 improved messaging. By week two, you'll have the outbound narrative, business case creation process, funnel leakage map, v.2 messaging. And within three weeks, you'll receive your GTM audit, 90-day plan and how we can work together after this initial project.

What happens after the audit?

You can run the plan with your own team, or keep working together with us if you want us to implement the plan. Normally, we'll take either a builder's role or take complete accountability in a fractional leadership role, driving revenue, supporting on key customer calls and building a funnel that generates qualified leads. The audit stands alone and already gives you a clear, practical path to follow on your own, but 90% + of our audits become implementation customers.

Know what’s blocking revenue

Get a focused GTM audit and a clear 90-day plan, so your team stops guessing, fixes what matters first, and moves beyond founder-led sales.

Book a GTM audit