I Started a Business With No Plan. Here Is What Actually Happened.

There was no business plan. No grand vision. No pitch deck or investor meetings. The original idea behind Seltzer Startups was driven by something much simpler. I wanted out of employment. I wanted freedom. I wanted autonomy.

A friend of mine called and said, can you help me with my scrappy sales? And I thought, well, screw it. Let's do it. As Richard Branson would say. There was no real business idea. There was no real company. I didn't even incorporate until a couple of months after that, and that was mainly because an accountant told me I should for tax reasons.

I remember thinking about what Robert Kiyosaki said about corporations and going, oh yeah, this is probably it. That was the extent of my planning.

What I did have was a clear sense of who I could help. I kept meeting technical founders who were brilliant at building product but had no clue how to sell it. They didn't know how to build a sales operation, how to win customers, how to grow leads. And I did.

So that became the work. Helping founders build successful sales operations to win customers and grow their businesses. Not because I had mapped it all out on a whiteboard. Because the demand was right there in front of me.

If you are sitting there waiting for the perfect business idea, the perfect time, the perfect plan, you could be waiting forever. I started with a mate asking for help. That was it.

The lesson I keep coming back to is this. Start with what you know, who you can help, and what people are actually asking you for. The plan comes after. The clarity comes from doing, not from thinking about doing.

Most of the founders I work with now started in a similar way. Not with some big bang moment, but with a quiet decision to just go for it. The business shapes itself around the work, not the other way round.

So if you have got the skills and someone is asking for your help, that might be all the signal you need.