Fix the back build before you hire your next CRO

Fractional RevOps and GTM help for founders who scaled too fast and now need solid foundations, a clean pipeline, and deals that close without you on every call.

Fix my foundations

You scaled fast on shaky revenue foundations

  • 1

    Every big deal still needs you in the room because the team is selling on gut feel, not a clear, shared sales process.

  • 2

    You hired senior GTM leaders and bought tools, but the basics like value prop, ICP, handoffs and reporting were never properly nailed.

  • 3

    Your CRM is messy, forecasts swing wildly and you feel exposed in board meetings because you cannot defend the numbers with confidence.

Build the revenue foundations your team can actually run

Get fractional RevOps and GTM help to rebuild the basics you skipped, so your team runs a reliable sales engine without everything resting on you.

Turn gut feel into a clear sales process

Map your real sales stages, build simple playbooks and coach reps so they follow the same path. Big deals no longer depend on you being in every call.

Nail the value prop and GTM basics

Clarify value prop, ICP, messaging and handoffs, then wire them into your tools. Your senior hires and tech finally sit on solid ground, not assumptions.

Clean up CRM and get defendable forecasts

Fix pipeline hygiene, routing and reporting inside your CRM. See one clean view of deals and a forecast you can stand behind in every board meeting.

Get the back build done right

Get your GTM basics rebuilt, your team actually selling without you, and a pipeline story you can stand behind with investors.

Stop paying twice for growth

Fix the skipped steps once: clean value prop, clear ICP, simple stages, and working RevOps so every new hire adds real revenue, not more chaos.

Get out of every deal call

Turn founder magic into playbooks, stages, and templates so your team can run the sales process, while you step back from being the bottleneck.

Show investors a pipeline they trust

Tidy CRM, clear reporting, and simple forecast views that let you explain what is real, what is risk, and what you need to hit the next round.

"We went from feelings-based Founder sales to a structured approach to enterprise sales. We've been more intentional with our messaging, marketing and pricing, enabling us to secure better customers at a higher value thanks to your help. We now have a sales process that works!"

Rich Summers
Co-Founder
Lets Flo

Frequently Asked Questions

Who is this for?

You run a B2B SaaS company, grew fast, and now feel the cracks. You are still pulled into most important deals, your CRM and pipeline feel messy, and you are not ready to add another full‑time exec just to fix the basics.

What problem do you actually help me solve?

You skipped a few steps while you were racing for growth. I help you go back and fix the foundations: clear value proposition, who you sell to, simple stages in your funnel, clean handoffs, and numbers you can trust. So your team can sell without you on every call.

How is this different from hiring a full‑time CRO or CMO?

You do not get a figurehead that needs a whole team built around them. You get senior RevOps and GTM help on a fractional basis, focused on doing the work: inside your CRM, your stages, your routing, your messaging, until the core engine runs properly.

What do you actually do day to day?

I sit inside your setup with you and your team. I review deals, fix your stages, tidy fields, set up reports, tighten your ICP and messaging, and leave you with simple playbooks, call and email templates, and a way of working your team can follow without you.

How long before I see a difference?

Most founders feel a shift within the first few weeks. You start to get clearer pipeline views, fewer “fire drill” questions from the team, and a better story for investors. The deeper rebuild of your foundation usually takes a few months, depending on how tangled things are today.

Why not just buy better tools or hire another agency?

Tools and agencies sit on top of whatever is already there. If your basics are weak, you just pay more to move the same problems around. We fix the order first, then use the tools you already have so you are not paying twice for the same growth.

Fix the back build now

Stop paying twice for growth. Get fractional RevOps and GTM help to rebuild what was skipped, so deals close without you on every call.

Schedule a working session